Warm Up That Cold Call With LinkedIn Networking

Are you looking for a way to make more connections and form new relationships for 2016? Whether you’re looking to increase sales or you’re new to the industry and looking to start a good foundation of connections for your business, LinkedIn networking is a great compliment to traditional marketing plans. Adding this to your current marketing efforts can help increase your reach and productivity.

“worker smarter, not harder”

LinkedIn has been a great tool for many professionals, regardless of your business. There are currently 400 million registered users on LinkedIn. Imagine tapping into that and using it to enhance your current marketing efforts. Even if you’re limited to a certain area or territory, using LinkedIn opens up another avenue for you to show what you know, and let people see who you are. I think of LinkedIn as the Facebook for business. You can pick who you’d like to connect with and in turn others can choose if they want to connect with you. What’s nice is if someone is accepting your invitation or you’re accepting theirs, it’s because you CHOOSE to. Once you make or accept connections, now it’s time to show your stuff!

It helps to create a plan for LinkedIn much like you would any other marketing campaign. If you start without a plan, it will most likely turn into an unproductive and time-consuming task. Find a process that works for you and develop a plan that helps you reach your goals. A good starting point would be:

  1. Create a strong profile, and make sure it is complete. If you have your own company, create a company page as well. It’s an extra plug on LinkedIn and is google-friendly to help with your SEO.

  2. Determine your target niche or personas of who you’d like to reach out to.

  3. Join groups that not only interest you, but where you will find the people you’re hoping to connect with.

  4. Set goals for a certain number of prospects to reach out to everyday. If you have lists of people you’re looking to talk to, start with those.

  5. Post relevant articles and content 2-3 times per week or quotes you like or inspire you. Share these with your connections as well as the groups that you belong to. This is where a little internet research comes in handy, and can be very effective.

  6. Start writing. Even if it’s only once per quarter, write about what you do, and how it helps and pertains to others. This is a perfect time to share your experience and knowledge that others will benefit from.

There are many other tips and enhancing features you can add to this plan, but the key is to use this in conjunction with your current efforts and be consistent. Nothing is going to make it rain referrals overnight, but this is a great way to drip on your prospects without being annoying and intrusive.  This will help keep you top of mind with your connections while providing useful information to them.

With a plan in place, you can start connecting with more people today…you never know who will need your services, or who they might refer you to! If you’re looking for help with a project like this, visit Elite Virtual Assistants!


Client Gift Giving Ideas This Holiday Season

The holidays bring out the “giver” in everyone. It’s the time of year we express our gratitude to clients and send gifts during the holiday season. The key is how well we get to know them throughout the year that can make your gift go beyond the ordinary and stand out.

Do you find yourself scrambling in the beginning of December for gift ideas? As a whole, we tend to fall into the “gift basket” trap. Not all gift baskets are a bad idea…nor are they created equal. Sending a box of high-end chocolates to a chocolate lover (like myself) is a great idea. But stop for just a minute….are you sending the same box of chocolates to everyone? Are you sending them to a client that is a diabetic… crackers to someone who has celiac disease…A bottle of bubbly to a recovering alcoholic?

Knowing your clients can help with a personalized basket.  You can send a golf basket for the golfer and coffee basket for the coffee lover, but if you want to stand out, then you need to make your gift stand out.

“Be so good they can’t ignore you”—Steve Martin.

Take the time to nurture your relationships and get to know your clients throughout the year, and make the holiday season a time for that personal thank you. Some ideas to try out this year include:

Charitable Organizations

Do you have a client that’s involved in a particular charity, organization or foundation? Make a donation in their name or yours; the charity can send a letter on your behalf noting the contribution.

Gift Certificates

Instead of sending golf balls and tees with the company logo to the avid golfer, try a gift certificate to their favorite local course, or one they’ve talked about wanting to visit. Do they love the Theatre? Purchase a gift certificate to a local playhouse.

Wine or Beer Lover

Give them a membership that ships a different variety of wine or beer every month (this may not be available in all States). You can try The Original Craft Beer Club or Wine Of The Month Club. A gift certificate to a local brew house or winery where they can make their own beer or wine is also a unique idea…these are increasingly popular and can be found all over the country.

The Health Nut

Try out a subscription service to a healthy alternative to snacking. Graze is a popular site that offers 100’s of items you can choose from to be boxed and sent to your clients home or business.

It’s the thought that counts….so make it count! Show that you’ve put some thought into the holidays this season. You can make a big impact showing that you’ve taken the time to get to know your clients, and use that to express your gratitude. If you’re looking for someone to help coordinate this type of project for you, visit Elite Virtual Assistants.

Two Great Companies Come Together

Great News! I’m excited to announce that Elite Scheduling Services, LLC & Elite Virtual Assistants have joined to bring together the best virtual  & scheduling assistants you’ll find anywhere!

I have worked with Danae Branson for over 10 years. Danae is a dedicated and hardworking entrepreneur that I have grown to respect and admire. She built her scheduling company by hiring only the best, and has created a good name for herself and her schedulers. As my virtual assistant business has started growing and requiring me to outsource some of the work, I decided it was time to take my own advice, and go to the next level!

Danae and I have always talked about the best ways to bring experienced virtual assistants and scheduling assistants together with busy professionals, small businesses and entrepreneurs. We have both specialized in the financial industry over the years, and decided to put together a plan combining our ideas and drive to bring class A service to those who come to us for help.

We feel by combining our knowledge and expertise, we will be able to offer the highest quality service to our clients by providing skilled Virtual & Scheduling Assistants at an affordable and competitive rate. Some of our current client base includes:

  • Wholesalers

  • Insurance professionals

  • Financial advisors

  • Attorneys

  • Small business owners

  • RIA’s

  • Busy professionals

  • Entrepreneurs

My company, Elite Virtual Assistants offers Virtual Administrative Services as well as Marketing & Social Media Services with a focus on busy professionals & small business owners. We have a LinkedIn Marketing Campaign available to those who are looking to add new connections, reconnect with old ones, and help generate quality leads.

Elite Scheduling Services LLC offers Virtual Scheduling Services that are the highest rated in the industry. Elite services include territory management, appointment setting, cold calls, warm calls & much more! For more information, you can contact Danae Branson at Elite Scheduling Services at www.eliteschedulingservices.com.

I think the two of us working together is going to be a great partnership. Although our companies will remain separate, we will share the responsibilities of screening and hiring our assistants, as well as providing top notch service for our clients. More to come as the business grows!