Are you Overwhelmed?

Elite Scheduling Services, LLC

Are you trying so hard to be successful that you are totally and completely overwhelmed?

Believe me, I get it! It’s super hard to do everything on your own and successful business people will tell you that you can’t do it alone!

I’ve been running a successful business for 7 years and I’ve always needed help. I have a VA that helps with social media and marketing and one with promotional marketing. Not only do these people help me keep my business running, they help keep me motivated! I’m typically a motivator but there are times when you need someone else to step up and say “You can do this!”

If you are a crazy busy person and need someone to help you with your business you are probably thinking ‘where do I even start?’ Well you are in luck because I’ve broken it down below. Use these tips and…

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How A Virtual Assistant Is An Affordable Asset In Your Digital Marketing Efforts

I was recently reading a blog post by Chris Ducker where he notes that “in an online survey of more than 460 small business owners, proprietors and CEOs, 63% said that they spend 1-5 hours on social media every week. The rest are spending much more, with some business owners spending 21+ hours a week on social media alone.”

As crazy as that last number sounds, running a comprehensive digital marketing campaign takes time and energy. You may not see immediate ROI with these efforts, but in the digital age we’re in, it’s an important element you can’t afford to miss out on.

One of the top requests our clients ask of our VA’s is help in running these campaigns. The first question is typically, how can a Virtual Assistant help me with my social media marketing? The honest answer to that is…how much do you want them to help you?

Many people like to create the content for their blogs and posts themselves and also want to be the ones engaging with their audience which is why they’re not sure where to start, but there’s more to these marketing efforts that just the content creation. If you’re not sure which channels you need to be on, it will take some research on your target audience to see where they’re hanging out. Some people like LinkedIn, others prefer the fast pace of Twitter. This is a great place for your VA to start doing some research.

Once you find your channels and you decide you’ll create the content,  your VA can find the right graphics to promote your posts and make sure they’re scaled to fit each channel. I’m sure you’ve seen it before; you’re looking at a Facebook ad and half of it’s cut off? That’s typically because they’re using the one-size-fits-all photo across all channels. Each social network has their own dimensions for graphic posts; it’s best to take the time to resize them  accordingly:

Facebook 940 x 788 pixels

Twitter: 1024 x 512 pixels

Pinterest: 735 x 1102 pixels

Instagram: 1080 x 1080 pixels

Did you know that the human attention span has dropped to 8 seconds, while a goldfish, yes a goldfish, has a 9 second attention span. This goes to show that graphics are a must-have in your campaign. According to a post by Kissmetrics images will get 94% more views than those without. If you were wondering just how important the right graphic is in your campaign…it’s IMPORTANT, so make the most of that 8 seconds.

goldfish

The other time consuming part of your campaign is posting. You can save some time using a platform like Hootsuite, but using a relevant Twitter hashtag for your Facebook and LI posts aren’t going to score you too many points with your followers. Each channel has its own vibe…Twitter is very social, fun and fast paced. Facebook requires a little more attention and interaction, and is a good place to tell a story. LinkedIn is professional and needs it’s own tone separate from the others in your campaign. I’m personally not as familiar with Instagram and Snapchat, but much like Pinterest, those apps use pictures to tell your story. This is a great place to bring in a VA to help coordinate your graphics and postings.

For your blog, you can create your own content but will still need the right photo, some editing, and posting to your various channels. One of the toughest parts of blogging is deciding what topics to write about. This is where internet research comes in handy to see what others are blogging about, what’s hot, what’s not, and so on.

Once you have an established relationship with your VA, you can slowly start handing some of the content curation over to them. Once they get to know you and learn your message and style, it’s easier to hand that task over.

According to Ascend2, email marketing technology is used by 82% of B2B and B2C companies, and e-newsletters are equally important. Email marketing is another area that is an essential part of your digital marketing plan where providing your Virtual Assistant with the content, they can be responsible for putting it together, finding graphics and scheduling.

Another growing part of digital marketing campaigns is video marketing. No one can replace you in your video, but after creating it you need to get it out there. Uploading your video to different channels, reformatting it when necessary, converting, adding a preroll…that all takes time, and is another great task you can choose to outsource.

Running a digital marketing campaign can seem overwhelming, but with the right help to keep you on track and consistent, it doesn’t have to be expensive. A Virtual Assistant is an affordable solution to bring you the help you need to achieve social success!

Laura is the founder of Elite Virtual Assistants. If you are looking for someone to help run your digital marketing campaign, give her a call at 440-973-7005.

Find Your Passion

Elite Scheduling Services, LLC

Are you envious of your friends and family who absolutely love their jobs? Do you often wonder why you can’t find something you are passionate about? Finding your passion isn’t always easy and sometimes it isn’t always evident. What if I told you that it’s possible you could be passionate about your current job if you just look at it in a different way?

What is it that you do? Do you sell a product or a service? Do you feel you offer value to your job, company and/or business? Are you helping others?

Take a piece of paper and divide it into four columns. Label the columns Job Pros, Job Cons, Passions and Dream Job. Write down the pros and cons to your current job. Now write down a list of things you are passionate about and finally a list of things you love so much you’d do for…

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Use Your Time Wisely & Be More Productive

It’s easy to get caught up in the circus of our daily lives and end up doing things on auto-pilot. How many times have you traveled your regular route to work, and inadvertently drove that way when you needed to be somewhere else? Although we all have those moments, the key is staying focused and on task and using the most productive times of the day to your advantage.

It’s no secret that the first three hours of your day are the most productive. Make sure that you set that time aside to do tasks that require the most thought and attention. Your brain can only focus for 90-120 minutes before needing a break. Schedule a mid-morning break to get up, stretch and grab a high protein snack to help power you through until lunch. The most unproductive time of the day is 3pm, which is a good time to schedule those tasks that require less thought.

Everyone has their own way of doing things, but in the end most of us want the same thing…to get the most out of our time. With today’s more flexible work schedule, many people aren’t working the traditional 9-5 day. For those that do, the points below are some reminders to help you stay on track and productive:

  1. Exercise in the morning. It’s not always easy, but it will wake your body up and help you focus to get the most out of those crucial 3 hours.
  2. Schedule your demanding tasks for your first 3 hours, with a break half way through.
  3. Get out for lunch. Whether it’s lunch with colleagues or taking a brisk walk, getting out of the office to clear your mind, even for 30 minutes will help bring you back refreshed. And don’t overeat…this will leave you tired and full.
  4. Schedule the 3pm slump time to handle tasks that don’t require too much thought or concentration. You will still be able to get something accomplished without having to put too much effort in.
  5. Leave the office at a decent time. We all have deadlines and commitments, but staying late night after night will only leave you drained.
  6. Try to get 7-8 hours of sleep each night, which is the recommended amount for most adults. Your body needs time to rest and recharge in order to get up and do it all again.

Sometimes we forget the obvious when we find ourselves busy, but it’s important to take a step back and not only make sure we’re making the most of our time, but that we’re taking time for ourselves where we can. Your mind and body will thank you.

Laura is the founder of Elite Virtual Assistants. If you’re looking for information on working with a Virtual Assistant, or you are a Virtual Assistant looking to join a growing company, give her a call today at (440) 973-7005.