The Art of Delegating (Part I)

Okay, so delegating isn’t really an “ART”, but it is a necessity to grow your business and your bottom line. The definition of the word delegate is: “entrust (a task or responsibility) to another person, typically one who is less senior than oneself.” It also means “a person to represent others”.

According to an article from SmallBusiness.com there are 28.8 million small businesses in the US alone. 80% (23 million) of those comprise of only 1-owner with no employees while just 20% (5.8 million) have paid employees.

Did you know that half of these small businesses will fail within the first 5 years? Yes, half will make it, but half won’t.

Business today is much different than it was in the past. Social media has brought marketing to an all new level, and to keep current and effective takes a lot of time and effort, and most small business don’t have the resources for that.

Delegating isn’t easy…as a business owner its not easy to give work to others that are representing you and your company. But it’s when you step out of your comfort zone that things happen…and having more time, tools and processes are what will help your business grow and be successful.

When you delegate effectively, you’re sending the work to the person who has the right combination of skills and time to get the job done.

Whether you have employees or not, there comes a time that you need to start delegating tasks so your business can grow. It’s hard to break the “I can do it myself” mindset, and there’s a myth that people need to be busy and overwhelmed before they can hire the help they need. It’s actually the opposite…even if your business is growing slowly, as an owner and entrepreneur you need to be focusing on the higher-value activities and leave the low-value work to those who can get it done quickly and efficiently.

Let’s do the math. As we know, time is money. Let’s say you have a consulting business. If you bill $125 hour for your services, ideally you’d like to be able to bill 40 hours a week at $125/hr. But typically you can’t do that, because 5-10 of those hours each week aren’t spent consulting, they’re spent doing lower value work like researching your next market, creating a social media campaign, scheduling your social media posts, finding images for the posts…you get the point.

This type of work is working “in” your business. Let’s say you can bill 35 hours at $125, weekly you could bring in $4375.00. Now let’s say you find someone to fill your 5 hours of low level tasks at $30/hr for easy math. You’re spending $150 week, which frees you up to make an extra $625 weekly. Once you’ve paid your assistant, you’re left with an extra $475 each week or $1900 a month…could you use that extra money?

If you delegate this work to someone who is a non-employee you’re also NOT paying for:

  1. Retirement
  2. Sick Leave
  3. Vacation Time
  4. Office Equipment
  5. Supplies

We’ll continue this series in the coming weeks, but in the meantime if you’re thinking about how to get started delegating effectively, take some time to:

  1. Jot down what you do on a daily basis.
  2. Look at which of these areas are repetitive.
  3. Find others areas you can teach someone to do.

You now have a starting point….

If you’re struggling with how and what to delegate, give Laura at Elite Virtual Assistants a call. She will help you find the right areas to start delegating and give you more time to things done.

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7 Questions To Consider When Hiring Friends & Family

Whether you’re a startup, entrepreneur or small business owner, budgets are a big deal. Many times instead of hiring the “right” help, we take the offers of  friends and family to “help” us out. Although intentions are good on both ends, this situation often leads to discontent and can even break a relationship.

The offer of free or discounted help is appealing, but keep in mind what that means: “I’ll help you when I have time, after I do what I’m paid to do.”

If you’ve been in this situation, or plan to be in this situation, below are some questions to ask yourself:

  1. Are they treating you like a regular client? Are you paying them what another clients is paying them so they set time aside to make sure your work is done? Many times help from friends and family can come at a discounted rate, which can also equal discounted services. People will do work they are being paid for before they work on what they’re either not getting paid for or getting paid less for.
  2. Are you being clear on your expectations? Just because you had a quick conversation over dinner touching on the work you need to be done, doesn’t mean you laid out expectations like you would with someone you hired.
  3. What are their qualifications? Cheap rates and no rates sound great until you’ve spent money only to realize they really don’t know what they’re doing. It always sounds nice when someone close to you offers to help, but do they know what they’re doing? Just because your aunt knows how to post a picture and comment on Facebook doesn’t mean she should run your social media campaign.
  4. What is their availability? If your sister has a full time job with 4 young kids under the age of 5 and says she’ll help at night on the weekends…just remember she didn’t say what night or weekend. People with full and busy lives can have a hard time finding time to work on what you need, no matter how much they want to help.
  5. What is your relationship with that person worth to you? If things don’t work out, the work isn’t being done or done right, are you going to be able to tell them? If you tell them, will they be able to handle it?
  6. What is your main reason for hiring them? If your main reason is that they are the most competent person you know to do the job and you’re willing to pay for that, then it’s probably a good choice. But if you hired them because they are in desperate need of work and are offering you a discounted rate, chances are the situation is not going to end well.
  7. Are you trying to save money? If this is your main reason and you’re “hoping” the work gets done, and done right, you’re probably going to be disappointed.

Although staying within budgets are important, making business decisions based solely on your budget isn’t always the best answer. More times than not, you’ll end up paying for someone to “help”, and then paying for someone to fix and finish that help. Hiring a professional to do certain tasks may end up being the best financial solution in the end.

Laura is the founder of Elite Virtual Assistants. If you’ve been in this situation and need some help, schedule a call with her today.

Renee P. Mosier, Certified Health Coach & Personal Trainer

Welcome to our January Spotlight Series. What better way to start the New Year than with a Certified Health Coach and Personal Trainer! Recently I heard that “becoming a better person” is the #1 New Years’ Resolution for 2017, and right behind in the #2 slot is getting healthy and in shape. With our crazy lives of working and family commitments it does make it hard to eat right and find time to exercise. If you have food allergies or intolerance’s this makes it even more difficult.

Renee P. Mosier is a certified health coach and personal trainer in the San Luis Obispo area, and works with clients both in-person and online. She enjoys helping her clients increase their energy level and confidence by adding in exercise, healthy foods, and simple behavior-change strategies. For Renee, health is more than aesthetics; it’s about helping her clients reach the quality of life they deserve.

What made you get into coaching?

A desire to help people live their best lives, by becoming the healthiest versions of themselves, on their terms.

Who is your ideal client?

My ideal client is anyone who is suffering from a food intolerance or allergy. I myself have food allergies, and understand how difficult it can be to still eat well, especially on the go. A lot more planning goes into preparing food when a person has food sensitivities, because a lot of restaurants and convenience stores do not carry allergen-friendly goods. My goal is to help make it easier for people to live a balanced life, without letting their allergies/intolerances/sensitivities get in the way.

What type of process do you use to ensure you are a good fit for a client?

In order to make sure I am a good fit for a client, we always have at least a thirty minute consult over the phone where I address any questions and concerns they may have, figure out what their expectations are, and what I expect from them.

What kind of results can your clients expect to achieve?

My clients can expect their unhealthy behaviors to change as we break down goals, by figuring out what is important to them.

Have you ever chosen to stop working with a client? If so, why?

I have not had this happen before. I imagine the only reason I would stop working with a client is if they honestly had reached the point where they no longer needed my guidance.

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What’s your favorite part of coaching clients?

My favorite part about coaching is seeing people break barriers. Seeing them push beyond where they thought they were able to go.

What’s your favorite aspect of your business?

Helping my clients achieve their goals.

What’s your best piece of business advice?

My best piece of business advice is to stay consistent. To tackle the difficult tasks in the morning when you have the most willpower to get through them.

What is the main takeaway that you want people to know about you or your business from this interview?

I am passionate about helping people change their lives, by overcoming the limiting beliefs we’ve created for ourselves.

Inspirational Quotes that you live by:

“Health is a journey, not a destination”

“Take care of your body,  it’s the only place you have to live in”

You can reach out to Renee on her website at www.rennepmosier.com or on Instagram @ Rpm_coaching.